Sydney’s fashion scene is about to get a bold new twist. From 27 November to 23 December, Koriah is opening its first POP‑UP Store at 205 Clarence Street, Sydney, showcasing authentic Korean fashion brands that are usually only available online. For Australian shoppers, this is a rare chance to experience the textures, fits, and creativity of K‑fashion in person.
Why a Pop‑Up Store?
Pop‑ups are more than temporary shops — they’re immersive experiences. For Koriah, the Sydney POP‑UP is about:
- Bringing online collections offline: Customers can touch fabrics, try on pieces, and see the craftsmanship firsthand.
- Celebrating Korean fashion: Highlighting the unique blend of minimalism, streetwear, and avant‑garde design that defines K‑fashion.
- Creating community: A space for fashion lovers to connect, explore, and discover new brands together.
What You’ll Find at the Sydney POP‑UP
👗 Clothing
From outerwear and knitwear to dresses, skirts, and swimwear, the POP‑UP features a curated selection of Koriah’s most popular pieces. Expect versatile staples alongside statement designs that embody Korean fashion’s playful yet polished aesthetic.
👜 Bags & Accessories
Koriah is known for its handbag collections, and the POP‑UP will showcase designs from brands like Samo Ondoh, Stand Oil, OSOI, and Margesherwood. Shoppers can explore totes, mini bags, belt bags, and cross‑body styles — each crafted with distinctive Korean flair.
👟 Shoes
Sneakers, loafers, and flats from emerging Korean designers will be available, offering stylish alternatives to mainstream footwear.
🕶️ Accessories
Complete your look with headwear, eyewear, scarves, and jewellery — perfect for gifting or elevating everyday outfits.
Featured Brands
The Sydney POP‑UP brings together some of Korea’s most exciting names:
- Samo Ondoh — playful, colourful bags and accessories.
- Stand Oil — minimalist designs with timeless appeal.
- Mardi Mercredi — bold streetwear with signature prints.
- Matin Kim — modern essentials for everyday wear.
- Margesherwood, OSOI, Tamburins, YUSE, Waikei — each offering unique takes on contemporary fashion.
This curated mix ensures shoppers experience the diversity of Korean fashion — from edgy streetwear to elegant minimalism.
Promotions & Offers
To celebrate the POP‑UP, Koriah is offering upto 30% off selected collections. It’s the perfect opportunity to invest in high‑quality pieces at accessible prices, whether you’re refreshing your wardrobe or shopping for gifts.
Event Details
- Location: 205 Clarence Street, Sydney
- Dates: 27 November – 23 December
- Hours: 11:30 AM – 6:00 PM (Tuesday–Saturday)
- Offer: 30% off selected collections
Why Koriah Matters
Koriah’s mission is to make authentic Korean fashion accessible in Australia and New Zealand. By sourcing directly from Korean designers, they ensure customers get genuine pieces that reflect the creativity and quality of Seoul’s fashion scene. The POP‑UP is a milestone in that journey, bridging the gap between online shopping and in‑person discovery.
Who Should Visit?
- Fashion Enthusiasts: Explore new brands and styles not widely available in Australia.
- Trendsetters: Be the first to wear Korea’s latest fashion statements.
- Gift Shoppers: Find unique, stylish presents for the holiday season.
- Curious Shoppers: Experience the buzz of a pop‑up and discover something unexpected.
Final Note
The Sydney POP‑UP is more than a store — it’s a celebration of Korean fashion culture. For four weeks, Koriah is bringing Seoul’s creativity to Sydney, offering shoppers a chance to explore, connect, and elevate their style. Whether you’re hunting for a statement bag, a versatile dress, or simply curious about K‑fashion, this event is not to be missed.
Visit Koriah Sydney POP‑UP to learn more and plan your visit.